Thumbnail: DreamWorks SKG, Buena Vista Pictures, Fox Searchlight, Paramount Pictures/Courtesy Everett Collection) 49 Best Stop-Motion Animated Movies of All Time Most importantly, if your post had a call to action (such as to visit your brand's website), monitor whether you received more traffic than usual because you posted a video as opposed to a regular old static photo.(Photo by Focus Features/Courtesy Everett Collection. Has your audience liked or commented on the content? Did it increase your reach for the week? How many views did each video get? You should be recording all of these vanity metrics and learning from them to improve your next piece of content. Remember to keep track of how successful your video content is when you post it to your social media pages. How can I measure the success of my video content? You can also create cinemagraphs through computer programmes like Adobe After Effects (£19.97 per month) or you can download the Enlight Pixaloop app (there’s a free version with basic features and it only costs £1.50 a month to upgrade). If you're happy for your cinemagraphs to have a watermark on them, this option is free. If you want to look more professional, it costs $199 a year to use the app without any watermarks. This leaves you with what appears at first glance to be a photo, until you see that something within it is moving (Harry Potter-style). Using the Cinemagraph Pro app, you film 4 seconds of video, then isolate one or two of the video's moving elements in the editing mode. If you're looking for thumb-stopping social media content, this is it. Head to content creator and influencer Lucie Fink’s Instagram page for more stop-motion inspiration.ĭescribed as "the exciting new visual medium that lives between the world of photography and video", a cinemagraph is a living photo. Try and match the movement in your video to music for an extra edge. Stop-motion is a brilliant way to show off your brand's product in a fun and quirky way to capture an event more imaginatively or to launch a new product or service. Play all of the photos together at speed and it will look like your objects are moving independently. Once you've got all of your photos, you can run these through a tool like Kapwing or you can export them to a piece of software like iMovie (already installed on most Macs). In between each photo you take, ever so slightly move your objects so that they're telling the story you want them to. With the tripod set up, take a load of photos, making sure your camera phone stays in the exact same position each time. Ideally, this area will have good natural light and few shadows. If you're regularly going to be creating stop-motion video for your brand, then it's worth purchasing a phone tripod to keep your photos steady ( Amazon stocks lots of cheap tripods). To get started with stop-motion video, find a flat surface and set up the objects you'll be photographing. The end result looks brilliant and, once you've got the hang of it, it's easier than it looks. Stop-motion animation is one of our favourite video techniques. Get some inspiration for your boomerang by checking out and #BoomerangOfTheWeek. The best boomerangs are ones where the movement is hypnotic. You can share a boomerang straight from the app or save it to your camera roll for later. Simply head to Instagram Stories, aim your camera, press a button and watch your endless loops of video magic come to life. You’ll automatically have access to Boomerang if you have the Instagram app. Launched by Instagram in 2015, Boomerang is a video tool that takes a series of photos and stitches them all together to create a mini video that plays forwards and backwards. Should the post make them take action? Pick a motivating image that uses text to illustrate its point (take the GIF above as an example of this). Do you want to make them laugh? Go for a popular cultural reference that everyone will understand. When you're deciding which GIF to use, think about what emotion you want your audience to feel when they see your post. Simply choose the one you want and download it. If you want to make things super quick and easy for yourself, you can search through millions of already existing GIFs on GIPHY. This is perfect if you have some existing video content that you think needs a refresh and a more modern format. Choose the 'Pictures to GIF' option if you'd like to upload pictures to animate them into GIF format or convert an existing piece of video into a new GIF using the 'Video to GIF' function. Firstly, you can create your own using a website like Make A GIF. There are a couple of ways to go about using GIFs. Everybody loves a good GIF (that's a fact) but as well as showing the fun side of your brand, GIFs also improve click-through and conversion rates.
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